ORNG

ORNG is a concept company that pairs tutors with students. The brand logo and primary orange can be credited to the OpenSesame e-learning platform.

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The Challenge

I was challenged with creating three sample screens for ORNG within 60 minutes. The overall goal of the challenge was to create 3 well designed screens with a serious time constraint and an ambiguous prompt. The only materials given to me were a logo, the primary brand color of orange, and a request for 3 different sample screens.

Interface design is inherently tied to the overall experience for a user, but the goal here was not to think about end to end user flows. The goal was to complete 3 screens that highlighted how the ORNG brand could be conveyed through on-screen elements.

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A Blank Canvas

One of the main aspects of this challenge was to thrive in the ambiguity of the prompt. All that was provided for me was a prompt (about 3 paragraphs) and a few brand materials. These materials included 3 variations of the logo, the primary orange color to be used, two secondary colors, and a recommended font.

I decided to work on the login screen to highlight input fields and primary call to actions, a profile screen to highlight a more complex screen with high text areas (reviews), and a search screen to visualize one of the most viewed screens within the application.

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Handing Off Hi-Fidelity Screens

Brainstorming and wire-framing took about 15 minutes for this challenge. Normally, I would spend far more time on that part of the process, but since I only had an hour I didn't have the luxury of spending any more time on those screens. I jumped strait from rapid wire-framing into UI design and spent the remaining 45 minutes making sure the designs were pixel perfect and adhered to the brand guidelines.

You can see the designs I came up with below!

My Learnings

Designing quickly isn't always easy, but it was absolutely a helpful exercise for me. In a lot of client projects, I've been forced with designing in a short time frame to adhere to business goals.

I learned that it can be extremely difficult to design in a vacuum with limited feedback and no user research to back my decisions. The lack of research in this project made me realize all of the areas where it is extremely important. If this challenge had been for a full user flow or a real-world client, I would have had to dedicate a good amount of time to understanding my user better. Luckily, they provided me with some demographic and target user information before I took on the project.